Neighborly: Home Services
Redesigned MVP web pages with the Neighborly Brands team to strengthen ShelfGenie’s digital presence and support the launch of the sub-brand.
Main Accomplishment:
UX Designer III, with a cross-functional team of designers, product managers, and developers at Photon Infotech
Designed and refined responsive MVP pages for Neighborly and ShelfGenie using the existing design system, improving consistency across key user journeys and delivering scalable, development-ready designs
Project Summary:
Timeline: November - December 2022 (Agile Sprint)
Deliverables: Reviewing designs, applying the design system, refining user flows, and preparing development-ready files
Tools: Figma, Microsoft Teams, Microsoft 365, Google Workspace
Key Stakeholders: Product managers, designers, developers, franchise teams, and Neighborly customers
About Neighborly
Neighborly is a network of home service brands that connects homeowners with trusted local service professionals. This project focused on improving the digital presence of ShelfGenie, one of Neighborly’s sub-brands, while maintaining consistency across the broader Neighborly platform.
The Challenge
Inconsistent layouts and unclear content hierarchy made it harder for users to understand services and move confidently through the Neighborly and ShelfGenie experience.
“How might we create a more consistent and scalable digital experience that helps users confidently explore Neighborly and ShelfGenie services?”
Project Goals
The goal was to create a more cohesive and user-friendly experience across Neighborly and ShelfGenie pages
This included:
• Strengthening brand consistency,
• Improving navigation and content clarity,
• Supporting regional and franchise needs, and
• Delivering designs that could be efficiently implemented by the development team
Sprint 1: Understanding the Experience
The first sprint focused on understanding Neighborly’s design system, website structure, and existing project files. This established how components were used across the platform and where the redesign needed greater consistency.
Process
Reviewed existing pages, project files, and the design system to understand key patterns and MVP requirements.
Key Findings
Identified inconsistencies in layout, hierarchy, and component use across key pages.
Results
Established a clear foundation for creating consistent, development-ready MVP designs.
““If we were to take these components from this page and put it into a template for all the sub brands, how should we organize it so that users are able to easily understand about the company?””
Sprint 2: Designing the Core Pages
The second sprint focused on designing foundational pages that helped users understand the brand and its services. Each page improved layout, content hierarchy, and visual consistency while following the existing design system and business requirements.
Design Approach
Business and content requirements were translated into clear responsive layouts using established components and interaction patterns
Key Decisions
Content was reorganized to strengthen hierarchy, clarify service information, and guide users toward key actions
Collaborations & Iterations
Designs were refined with product managers, designers, and developers to meet user, business, and technical needs
Outcomes
Delivered cohesive core pages that strengthened the MVP experience and were ready for development
Sprint 3: Scaling the Experience Across Local Markets
With the core experience established, the third sprint focused on extending the MVP across regional and franchise pages. The work addressed location-specific content, promotional variations, and service availability while keeping the experience consistent across markets.
Adapting for Local Content
Page structures were adapted to support different locations, services, offers, and franchise needs without requiring a separate design for every market
Designing for Flexibility
Reusable sections and flexible content areas allowed local teams to customize information while maintaining Neighborly’s broader design standards
Resolving Edge Cases
The designs accounted for changing content lengths, service availability, promotional messaging, and regional differences that were not addressed in the earlier sprints
Outcomes
Expanded the MVP into a scalable regional system that could support multiple franchises and local markets without losing consistency
Final Designs
The final designs created a more cohesive experience across key Neighborly and ShelfGenie touchpoints. Reusable components, clearer layouts, and consistent visual patterns helped improve usability while making the designs easier for internal teams to maintain and scale.
Outcomes & Impacts
My contributions helped move several pages from early concepts to development-ready designs within a fast-paced client environment. The work strengthened consistency across the platform, clarified important user pathways, and supported the rollout of ShelfGenie within the Neighborly digital ecosystem.
Current (2026) Neighborly.com/shelfgenie
Reflection
This project strengthened my ability to join an active design process, quickly understand an established system, and contribute within real business and technical constraints. It also reinforced the importance of cross-functional collaboration, clear documentation, and designing flexible solutions that can support multiple brands and regional needs.